According to Hookit, the leading single-source platform for quantifying sports sponsorship value across all forms of media. Hookit works with brands and rights-holders to expand their sponsorship intelligence, allowing them to buy and sell sponsorships more effectively.To derive brand metrics, Hookit considered more than 5,000 brands who sponsored various sporting entities (athletes, teams, leagues and events) across all major social media platforms in 2018.
From their metrics they determined the following earned the most media value per industry:
From their metrics they determined the following earned the most media value per industry:
For more on their 2018 Year in Review - Brand Sponsorships Click Here
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